As part of the conference, the Games Executive Directorate team, headed by General Director Alexander Chernov, spoke about the role of business in hosting the 2023 FISU World University Games and the possibilities of including Ural entrepreneurs in the organizational process.
Representatives of the business community presented projects for constructing venues and temporary infrastructure of the Games and licensing and partnership programs of the 2023 WUG.
After a discussion, which was, among others, attended by representatives of the Ekaterinburg and the Sverdlovsk Region leadership, it was decided to form a specialized business council. The association will deal with the tasks of informing, developing communications, and forming a register of reliable partners for organizational tasks of the 2023 FISU World University Games. Representatives of the largest Ural business communities will take part in the council.
The Ural Chamber of Commerce and Industry, having experience in forming expert groups and public associations and experience in holding large international events, will serve as the council's coordinator.