Ambassadors' mission is to promote the Games and to popularize the core ideas of the student sports - healthy lifestyle, being active, and the drive to win. The presence of famous personalities makes student competitions more memorable and more noticeable, both for local and international audiences. But their involvement in organizing the Games does not end there.
Ambassadors take an active part in many events planned by the organizers on a long road from a city's announcement as the host of the FISU World University Games to the Opening Ceremony. For example, in 2019, an event called "Universiade Lessons" was held among Russian school students as part of the preparations for the 2019 Winter Universiade. These lessons were led by the 2019 ambassadors, who counted among themselves such eminent athletes as the two-times Olympic gymnastics champion Svetlana Khorkina and the Olympic figure skating champion Alexei Yagudin. In addition, ambassadors work with the volunteers and share their professional expertise on tasks involved in organizing and promoting the Games.
Ambassadors get additional responsibilities with the start of the Games. They take part in the flame relay, ceremonies, press conferences, and the cultural programme. Master classes led by eminent athletes have long become a crucial part of the Games Park program. Through the entire event, ambassadors continue to carry out their mission of spreading and promoting the student sports values.
Appointment to such a role is a big responsibility. That is even more true for the first ambassadors.
Undoubtedly, this is a great honor. And a great responsibility. Ekaterinburg is an amazing city, and we need to properly represent it and prove to the entire world that we truly deserve to host the Games. I will gladly help the organizers with that! - said Sergei Kariakin in an interview after he was appointed the ambassador of the 2023 FISU World University Games.
To spectators, I wish to enjoy this celebration. It is really great that it will be held in my native city. To competitors, of course, I wish victories. I wish everyone to keep striving for their goal and to achieve results - it is vital. The most important is to believe, keep going forward, and never give up, - said in her interview with the press office of the Games ambassador Angelika Timanina.
They will be joined by the country's other respected athletes and public figures in the nearest future.